Sunset at NYP

Finished my MICE and Customer Experience exams...

Lecture on Customer Experience

I think I have better Customer Experience than the lecturer lecturing on the topic.

- Printing fault by NYP causes huge chunk of notes not printed and we have to waste time taking down notes.

- No QC of the materials. This is definitely not NYP’s first time handling printing of lecture notes. Nobody bothers to do a QC and verify that all materials are in place. This happened once in term one.

- Lecturer pushing us to buy the text book for the wrong reasons..
.. The textbook is about customer experience in general and not targeted at the tourism industry; thus why need to buy the book
.. Notes summarizes the textbook and it’s the duty of the lecturer to explain, fill students in with the information and relevant experience; thus why need to buy the textbook
.. Poor time management and later deprive us ample time to take down notes which was not our fault; thus why need to buy the book

- Lecturer should have offered to post the full sets of notes on CMS or at least check with the relevant party on how best their customer i.e. US can have access to the notes that we have paid for.

- Granted that the part-time lecturer is new to NYP and its her first day on the job but as a working adult who has all the necessary credentials to be giving lecture on Customer Experience, she should have taken accountability and not simply putting off by saying she is new, the notes are not prepared by her, she has no control over how things are run etc etc etc….

- Granted that Lecturer is a Uni grad, she need not tell us what her uni lecturer have told her to be self sufficient and not rely on lecturer on the notes when faced with complains by fellow classmates. Bloody hell, we are part-time specialist dip students, not taking some full time university course by some professor. And fyi, most of us are already uni grads and some (or at least one that I know) with masters.

- Assignment topics or case studies are from the textbook. The school should have printed them and append them. Unless it is a compulsory textbook that was communicated to us right before we signed up for the course, I’m not prepared to buy any book. Why force us indirectly to buy it now?

Survey - Treasure Resort in Sentosa

Dear friends,

I would really appreciate it if you could spend some time (less than 5 minutes) to complete this survey on Treasure Resort (formerly Sijori Resort) in Sentosa, Singapore.

My team has selected Treasure Resort as our subject of study for my Hospitality Marketing Management course assessment project.

The survey was developed for the purpose of collecting and establishing data about interests regarding Treasure Resort in Sentosa; and develops a “Marketing Plan” for the Company.

If you know of friends who have visited the resort, please forward the survey to them so that I can hear their views.

Thanks!

More Campus Tour

Campus Tours

'Rhapsody of the Seas' debuts in Singapore

Royal Caribbean International, one of America's and Europe's biggest cruise operators made its Asia-Pacific debut with the arrival of 'Rhapsody of the Seas' in Singapore on Sunday.

Singapore is the homeport for the 'Rhapsody of the Seas' for its Asia programme. The ship will be here for the next two months (Pasir Panjang Terminal) before calling on ports in Hong Kong, Shanghai, Japan and South Korea.

The Wonderful Dubai

The World will consist of between 250 to 300 smaller private artificial islands divided into four categories - private homes, estate homes, dream resorts, and community islands. The only means of transportation between the islands will be by marine transport. Video

The Palm Islands are the world's three largest man-made islands, which are being built on the coast of the emirate of Dubai, in the United Arab Emirates (UAE). The project is being handled by Al Nakheel Properties (Nakheel Corporation), which will increase Dubai's shoreline by 120km (72 miles) and create a large number of residential, leisure, and entertainment areas.

The Palm Islands has also been named 'The Eighth Wonder of the World'. Video

Dubai's premier development company - Nakheel

The World

The Palm

Burj Dubai

The Burj Dubai will be the world's tallest tower.

- Will house Giorgio Armani Hotel and condominiums.

- Completion date: End June 2009

- 959 meters high, 189 - 200 floors?

- An observation deck will be located on the 124th floor.

- Will have the fastest elevators in the world with a speed of 700m/min (42.3 kmh / 26.1 mph)

- It will be almost 40% taller than the the current tallest building, the Taipei 101.

Downtown Burj Dubai. – A town where residents can admire the World’s tallest building at their door step.

Campus Tour

Koi Pond.

Katsu Don @ $3.80.

Hospitality Marketing Management

Last night’s lecture was about Hospitality Marketing Management - Introduction to Hospitality Management, Service Characteristics of Hospitality Marketing and The Marketing Environment.

“Marketing is so basic that it cannot be considered a separate function. It is the whole of business seen from the point of view of its final result, that is, from the customer’s point of view… Business success is not determined by the producer, but by the customer.” – Peter Drucker

The purpose of the travel industry is to create and maintain satisfied, profitable customers. Marketing is a social and managerial process which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

The core marketing concepts revolve round the following:
- Markets
- Products
- Needs, wants & demands
- Value, satisfaction & quality
- Exchange, transactions & relationships

The class also watched 2 video clips on how Dunkin Donut perfected & maintained the quality of their donut & coffee and how MacDonald struggled to open its first outlet in Moscow.

The latter clip was exceptionally interesting cos it shows MacDonald’s determination and effort to build the first McDonald in Moscow, a country that has never been exposed to western culture. Moscow MacDonald is one the largest in the world.

McDonald's has built an entirely impendent Russian organization with its own farms to supply potatoes and it's own processing plants to make hamburger buns, apple pies, and other food products for the restaurant.

On the opening day in 1990, people lined up for hours to get Big Macs and Cokes. It also attracted the media from all over the world to witness the historical event.


Video on Dunkin Donut.

First Day In School

Patch of greenery.

School of Biz Mgmt.


Lecture Theatre 2 (LTD 2).

Queuing for refreshment… available only on the first day.